Visits, devices and places
What the Analytics page counts, what each number means and where your visitors come from.
Each project has its own Analytics page. Open the project, then choose Analytics in the sidebar. The sidebar also lists its sections (Visits, Heatmap, Rooms and moves, Places and devices, Enquiries) so you can jump straight to one.
What gets counted
- Only visits to a published tour’s share link, embed or QR code.
- Not trial previews, the preview on the project page, or the tour when you press Open tour from the dashboard. Your own checking doesn’t skew the numbers.
- Not kiosk mode in a display suite.
- No cookies and no IP addresses are stored. A visitor’s country and city come from their internet connection, and the device type from their browser.
New visits show up within about a minute.
Tip: to test it, open the tour’s share link in a private window or on your phone, not from the dashboard.
Choose a date range
Use the buttons at the top: 7 days, 30 days, 90 days or 12 months. Everything on the page follows that range, except the enquiries list, which is always all time. The page remembers your choice.
The numbers at the top
| Tile | What it means |
|---|---|
| Views | Each time the tour was opened. |
| Visitors | Different people (browsers). One person opening it three times is 3 views, 1 visitor. |
| Average time in a tour | How long a visit lasted, on average. |
| Enquiries | Enquiries sent in that range. |
Each tile shows the change against the previous period of the same length, for example vs previous 30 days.
Below the tiles, Views per day charts views over the range (per week for 12 months). Hover a column to see that day’s visitors.
Places and devices
- Where visitors are: cities and countries, most views first.
- Devices: Phone, Tablet or Computer.
- Where visitors came from: sites that have your tour embedded or linked. Visits from a link someone typed, scanned or was sent show as Direct or shared link.
- Recent visits: the latest visits with place, device, time spent and how many renders they saw.
Every chart has a Table toggle if you’d rather read the numbers.
Start again from zero
Reset analytics (top right) deletes every visit recorded for this tour, so the numbers and heatmaps start fresh. Enquiries are kept. Type reset to confirm.
Warning: a reset can’t be undone. Download anything you need first.